Ever wondered if you could skip the dealership and buy your next car directly from the manufacturer? With rising prices and mixed dealership experiences, you’re not alone in wanting a more straightforward way to get behind the wheel.
Knowing whether this is possible—and how to do it—can save you time, money, and stress. In this article, we reveal whether direct-from-manufacturer purchases are possible, explain the process, and offer tips for making the best choice for your needs.
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Can You Buy a Vehicle Straight from the Manufacturer?
Buying a new vehicle is a big decision, and many people wonder if they can skip the dealership altogether and buy straight from the manufacturer. The idea is appealing: you might avoid dealer markups, get exactly the options you want, and have a more transparent process. But is it really possible to buy a car directly from the company that makes it? Let’s break it down.
The Straight Answer: Is It Possible?
In most cases, you cannot buy a new vehicle directly from the manufacturer, at least not in the traditional sense. Laws and business practices in the United States (and many other places) require that new vehicles be sold through franchised dealerships. There are a few rare exceptions, but for most automakers, the standard path is through a local dealer.
However, this does NOT mean you can’t order a car built to your exact desires—what’s called a “factory order.” But even so, the order is placed through a dealership, not directly with the manufacturer.
Some newer automakers, particularly electric vehicle companies like Tesla and Rivian, have worked around traditional dealership laws in some states and do sell directly to consumers. But for most brands—Ford, Toyota, Honda, and others—you’ll be working with a local dealer.
Why Can’t You Buy Direct From Most Manufacturers?
Car sales in the U.S. (and many countries) are shaped by long-standing franchise laws. Here’s how it works in simple terms:
- Franchise Laws: These laws were created decades ago to protect local dealerships and keep manufacturers from undercutting them.
- Dealer Network: Automakers sell their cars to dealerships, which then sell to you.
- Legal Restrictions: In most states, it’s illegal for traditional car brands to bypass their dealers.
Are There Any Exceptions?
A few situations (and automakers) allow direct sales:
- Tesla, Rivian, and Similar Brands: Some newer electric vehicle companies operate “company-owned” stores and sell direct to consumers in many states. Laws vary, so the process is different depending on where you live.
- Fleet or Commercial Sales: Sometimes manufacturers have programs for businesses, but even these usually involve an intermediary.
- Specialty or Low-Volume Manufacturers: Rare, luxury, or kit-car builders might sell directly.
How Can You Order a Car to Your Specifications?
While you can’t walk into a Ford or Toyota factory and place an order, you CAN work with a dealer to order a vehicle that the manufacturer will build to your chosen specs. Here’s how it works:
The Factory Order Process
- Visit Your Preferred Dealer
- Choose a dealership for the brand you want.
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Some dealers are more experienced in custom factory orders than others.
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Build Your Car
- Review all options—color, trim, features, accessories.
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Many dealers use online configurators to help.
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Place the Order
- The dealer submits your factory order to the manufacturer.
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You’ll sign paperwork and often put down a deposit.
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Wait for Production
- Your order enters the factory’s build schedule.
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Wait times can range from a few weeks to several months, depending on demand and supply chain.
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Delivery to Dealer
- Once built, the car is shipped to your dealer.
- You complete the purchase and take delivery.
Benefits of Ordering from the Factory
- Customization: Get exactly what you want—no paying for unwanted features.
- Newest Model Year: Often, you’ll get the latest model updates and options.
- Avoid Dealer Markups: Dealers are less likely to add big markups to factory orders, especially when the car is built just for you.
Challenges to Keep in Mind
- Waiting Period: You’ll need patience—delivery can take weeks or months.
- Dealer Fees or Add-Ons: Some dealers may try to add extra fees or products to your ordered car. Be prepared to negotiate.
- Possible Price Changes: If pricing changes while your vehicle is being built, confirm in writing whether you’re locked into the original price.
Practical Tips for Ordering a Factory-Built Car
Getting your perfect car is exciting, but the process requires careful steps. Here’s how to streamline your factory order:
- Research Dealers: Find one with a good reputation for handling factory orders. Read reviews and ask for recommendations.
- Double-Check Features: Be sure of the options you want. Some features can’t be changed once the car is in production.
- Get it in Writing: Confirm order details, price, and estimated delivery times in writing.
- Negotiate Price: Just like with in-stock cars, negotiate the price of your factory-ordered vehicle.
- Understand the Deposit: Know if your deposit is refundable and at what point you’d lose it (if applicable).
- Follow Up Regularly: Ask for updates and check your order status with the dealer.
- Be Patient: Unusual events (like supply chain delays) can slow down your order.
What About Avoiding Dealer Markups Altogether?
With high demand and low supply, some popular vehicles carry big “market adjustment” markups at dealerships. Ordering a car doesn’t always guarantee you’ll pay MSRP (Manufacturer’s Suggested Retail Price), but here’s how you can improve your chances:
- Factory Orders Typically Carry Lower Markups: Since the car is built for you, many dealers will honor MSRP or close to it.
- Shop Around: Not happy with a local dealer’s fees or behavior? Contact multiple dealers—some may have better offers.
- Be Clear Up Front: Tell the dealer you want to order at MSRP and have that documented.
Direct Sales: The Case of Tesla and Similar Brands
Some automakers, mostly new electric vehicle startups, have managed to sell their cars directly to the public in many places. Here’s what makes their business model unique:
- No Franchised Dealerships: They operate their own stores or sell online.
- Online Orders: You pick your model online and order directly.
- State Laws Differ: Some states restrict or ban direct sales, so the process may involve picking up your vehicle in another state.
If you’re interested in Tesla, Rivian, or similar, check their websites for the process specific to your area.
Pros and Cons Summary
Here’s an easy snapshot:
Factory Ordering (Through a Dealer)
Pros:
– Get exactly what you want.
– Often pay closer to MSRP.
– No need to settle for unwanted features or colors.
Cons:
– Must work with a dealer.
– Wait times can be long.
– May encounter upcharges or pushy sales tactics.
Direct from Manufacturer (Limited Cases)
Pros:
– Simplified, transparent ordering process.
– Avoid traditional dealership negotiations and markups.
– Buy entirely online (in some cases).
Cons:
– Only available from certain brands (mostly new EV makers).
– Availability and legality vary by state.
– Fewer opportunities for face-to-face support.
Frequently Asked Questions (FAQs)
Can I buy a Ford, Toyota, or Honda directly from the factory?
No, in the United States, franchise laws require traditional car brands like Ford, Toyota, and Honda to sell through local dealerships. You must go through a dealer, even if you want a custom factory order.
Does factory ordering save money compared to buying off the lot?
Ordering a car can help you avoid some dealer markups and add-ons, especially during times of high demand. However, prices are negotiated with the dealer, and the final price can be influenced by market conditions and dealer policies.
How long does a factory order usually take?
It depends on the brand, model, and current demand, but most factory orders take anywhere from six weeks to several months. Be prepared for possible delays due to supply chain issues or high demand.
Are there any car brands that let you order directly, without a dealer?
Yes, a few brands—especially new electric vehicle makers like Tesla and Rivian—let you order and configure your car directly through their website. State laws can affect the details, so check what’s allowed where you live.
If I factory-order a car through a dealer, can I get a discount?
It’s possible! Many dealers are open to negotiation on custom orders, especially if you’re a serious buyer. Be sure to negotiate the purchase price just as you would with a car on the lot and get everything in writing.
Conclusion
You can’t generally buy a car directly from the manufacturer unless you’re looking at a select few brands with direct-to-consumer sales models. For most automakers, your purchase will go through a dealership, even if you want a car built just for you. The good news: working with a dealer to factory-order your ideal vehicle is a tried-and-true process. With careful planning, research, and negotiation, you can drive away in a car that matches your needs—without unnecessary stress.
Remember to do your homework, communicate clearly, and be patient. Factory-ordering opens the door to your perfect car—just be ready for the unique journey it requires!
